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Why the pull shows up at the same times.

It's not random and it's not weakness. The pull to bet runs on a schedule, and the schedule is written in your own betting record, where research can actually measure it.

The pattern shows up early, and it holds

When researchers study real account data instead of surveys, betting behavior turns out to be strikingly patterned. One study found that what a person does in their first seven days on a gambling site, along with their age and gender, explained 40% of the differences in who was classed as high-risk over their first 90 days [1]. People are creatures of habit, and the habit has a clock.

Another study used a year of account data to tell apart online gamblers who had signed up to self-exclude from those who had not. Its main model scored 0.75, on a scale where 0.5 is a coin flip and 1 is perfect. The strongest single sign was how much the money bet per session varied [2].

The hour after a bet

Chasing, betting to win back what you just lost, is a well-known danger sign; it's one of the nine diagnostic criteria for gambling disorder. And it has a measurable clock. Studies of player account data measure chasing as things like a new deposit within an hour of a bet, or three or more deposits inside twelve hours [3].

a bet the next hour
Illustration.

Late at night

Night gambling and sleep problems travel together. Problem gambling is correlated with insomnia [4], and in a small study of 23 online poker players, sessions played short on sleep had more tilt, the poker word for losing control, along with more hands and worse results [5]. Honest caveat: the why is mixed. It isn't proven that tiredness causes worse betting. Your own record will tell you whether late nights are where your damage concentrates.

During the game

Live betting compresses the loop between the pull and the bet to seconds. In one survey of Australian sports bettors, 78% of people who bet on micro-events inside a match met the threshold for problem gambling, against 29% of the other sports bettors in the same sample [6]. If the pull spikes mid-game, that's the product design working on you, not a personal flaw.

What to do with your riskiest hours

Name your two riskiest times; your own record shows them. Then make the decision before that hour, not inside it: what you'll do instead, written down, specific.

This is where Lessen fits. It finds your riskiest hours in your real record, not an average bettor's, shows what they cost you, and sends a short heads-up with your real numbers before they start. It can't block the bet and it can't see books you haven't connected. It can make the pull arrive expected instead of ambushing you.

What does your betting really cost?

Lessen reads the bets you already placed and shows you the real number. 7 days free. On Google Play now, iPhone coming soon.

Get Lessen

Sources

1. Auer, M., & Griffiths, M. D. (2023). Predicting high-risk gambling based on the first seven days of gambling activity after registration using account-based tracking data. International Journal of Mental Health and Addiction, 22(6), 3397–3413. Read the study

2. Finkenwirth, S., MacDonald, K., Deng, X., Lesch, T., & Clark, L. (2021). Using machine learning to predict self-exclusion status in online gamblers on the PlayNow.com platform in British Columbia. International Gambling Studies, 21(2), 220–237. Read the study

3. Balem, M., et al. (2022); Challet-Bouju, G., et al. (2020); Perrot, B., et al. (2018). Account-based studies operationalizing chasing in online gambling.

4. Thorne, H. B., Rockloff, M. J., Ferguson, S. A., Vincent, G. E., & Browne, M. (2021). Gambling problems are associated with alcohol misuse and insomnia: Results from a representative national telephone survey. International Journal of Environmental Research and Public Health, 18(13), 6683. Read the study

5. Hamel, A., Bastien, C., Jacques, C., Moreau, A., & Giroux, I. (2021). Sleep or play online poker? Gambling behaviors and tilt symptoms while sleep deprived. Frontiers in Psychiatry, 11, 600092. Read the study

6. Russell, A. M. T., Hing, N., Browne, M., Li, E., & Vitartas, P. (2019). Who bets on micro events (microbets) in sports? Journal of Gambling Studies, 35(1), 205–223. Read the study

If gambling is affecting your money, work, or relationships, call 1-800-522-4700 or 1-800-MY-RESET, or find a meeting at ga.org.